The idea of barter is widely considered the oldest and purest form of doing business, bartering a good or service for another to satisfy a need or want. In the world of business, formal bartering programs or groups allow an electronic currency, known as barter dollars, to be utilized to complete transactions without spending cash amongst a group of businesses that enroll. The advantage is of course that the transaction between a buyer and seller doesn’t have to be for their own specific good or service. See example below of how a business can offer “X” product to one member and in turn purchase “Y” service from the revenue generated from the sale made to member “X”. Bartering is a multi-billion dollar industry that spans every continent.